As I’m prepping for an upcoming presentation on buzz marketing, my daily email from the Word of Mouth Marketing Association comes across the wire.  Fortuitously, it includes a link to an article  on the best and worst social media campaigns of the year. 

While I think it may be a little early to start posting the best and worst of the year – it’s the equivalent to Christmas décor showing up in the department stores before Halloween – this is definitely a good read. (more…)

I’m sorry, but President Barack Obama has ripped me off.

This sad news came to light this past week, as I was preparing the deliver the first-ever address to the nation’s schoolchildren by a freelance copywriter and buzz marketing consultant. 

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